About Morning After Amsterdam

The Story

Imagine the morning after a perfect night. As the sun rises, she slips into his shirt, the soft fabric draping over her like a warm embrace. This romantic image captures the essence of Morning After Amsterdam – timeless, intimate, and effortlessly stylish. Our brand is inspired by these moments, where clothing becomes a part of cherished memories and personal stories.

Crafted with Purpose, Defined by Sustainability

At Morning After Amsterdam, we believe that fashion can be both stylish and sustainable. We are passionate about creating premium hemp shirts that redefine luxury while minimizing our environmental impact. Our commitment to ethical practices is unwavering, and every decision we make is guided by our dedication to sustainability. The Power of Hemp Hemp is at the heart of our brand. We have harnessed the incredible qualities of this versatile plant to create shirts that offer superior comfort, exceptional durability, and breathability. With hemp, we've found a sustainable alternative to traditional fabrics, revolutionizing the way men dress.

Our Mission

Our mission is to be more than just a clothing brand. We strive to inspire conscious consumer choices, encourage responsible fashion practices, and contribute to a greener future. Through our stylish hemp shirts, we aim to empower individuals to express their personal style while making a positive impact on the planet.

Craftsmanship and Quality

Every Morning After Amsterdam shirt is a testament to our commitment to craftsmanship and quality. We work closely with skilled artisans to ensure that each piece is flawlessly made, using the finest materials and techniques. When you wear a Morning After Amsterdam shirt, you wear a symbol of exceptional artistry and conscious design.

Join Our Journey

We invite you to join our journey towards a more sustainable future. Explore our collection, embrace the Morning After Amsterdam lifestyle, and be part of a community that values both style and sustainability. Together, we can make a difference, one hemp shirt at a time.

The journey behind Moring After Amsterdam

ABOUT ME

Starting from Scratch

A few years ago, I embarked on a journey to create something meaningful, despite having no experience in fashion or knowledge of fabrics. Morning After Amsterdam started with a simple idea—crafting quality shirts. Back then, sustainability in clothing was just beginning to gain traction, but it wasn’t yet at the forefront of my mind.

Learning and Evolving

With little more than determination, I found a producer who could help me with small quantities, and I learned by doing. As the process unfolded, my curiosity grew. I began to explore different fabrics and delve deeper into the sustainability factors shaping the future of fashion. The more I learned, the more I realized that the traditional methods of production weren't enough—I wanted to create something better.

The Turning Point: Discovering Hemp

After encountering a few setbacks with the manufacturing process, I made a pivotal decision. If I was going to continue producing shirts, I needed to do it in a way that stood apart from competitors and prioritized sustainability. I knew this would be a challenge, but it was one I was willing to embrace.

That's when I discovered hemp as a fabric for clothing. I had always known it was a possibility, but working with hemp had become increasingly difficult due to historical bans and restrictions. Despite its many benefits, hemp remained a rarity in the fashion industry, with production limited and costs high. But I knew this was the direction I wanted to take.

Rebranding for a Sustainable Future

Driven by a desire to create something I truly believed in, I decided to fully rebrand Morning After Amsterdam into a sustainable luxury brand. It wasn’t just about making shirts anymore—it was about making a difference. Each shirt is a reflection of this journey, blending timeless style with a commitment to sustainability.

Join the Journey